Peeps from Target, in IT Rev's Getting Started with Dojos paper, there's a visual of a sample blank charter. Can you provide an example of the Elevator Pitch? I don't understand the first part " and of our ." Thanks!

Peeps from Target, in IT Rev's Getting Started with Dojos paper, there's a visual of a sample blank charter. Can you provide an example of the Elevator Pitch? I don't understand the first part " and of our ." Thanks!